Media buying is more complex than a lot of people think at first; which is why a lot of people fail to hit the nail on the head with their media planning efforts. Effective media planning consists of several elements: finding the right media to advertise in, positioning yourself within that advertising media to reach [...]

Recently I held a call about the biggest myths of marketing on Facebook. One myth I mentioned I see discouraging small business owners is that “Facebook alone will get you clients and customers.” This would be great if it was true of course. Do people get clients and customers as a result of being on [...]

Almost one in five small businesses are now tweeting regularly, according to research released recently by O2, the mobile phone provider. (“Small Businesses are Catching Twitter Bug,” Richard Tyler, The Telegraph, 16 March 2009) Although the larger, multinational firms were the first to jump on the Twitter bandwagon, increasing numbers of small to medium sized [...]

When you do business online there are many different social media sites that you will need to use to market your business. Social marketing is one of the more effective marketing methods available online. Not only can this advertising at the drive more visitors to your website you can also keep you in touch with [...]

Access to information these days is becoming faster, like the speed of light. It is pretty fast accessible at the tips of your fingers. Internet access has been revved up with the advent of broadband Internet connection: dial-up, high speed, satellite, fiber optics, etc, Whatever the connection is, the Internet provides huge doors to the [...]